On March 9, 2020, Volkswagen launched its first of three short videos in a new campaign advertising the 2020 Volkswagen Atlas Cross Sport. Excessive Where It Matters, the tagline for the SUV's campaign, consists of a three-part series highlighting the sensibility and style of the all-new VW model, while pointing out the ongoing battle of self-interest and excess facing society. In a humorous, straightforward video, the German automaker states that luxury can be affordable and shouldn't be a means for showing off.

In the Accountant Part I, the star of the video, Paul Giamatti, takes on the role of a celebrity accountant. Throughout the one-minute clip, you see him taking calls and advising wealthy clients against outrageous requests, like buying a gold jet-ski and using a tiger as a tax deduction. It isn't until the end that one of his clients informs him about a Volkswagen investment. The wise decision to purchase the all-new VW Atlas Cross Sport brings relief to Giamatti's character - that is until the celebrity client arrives at a Vegas casino in his new VW SUV.

Rather than using excess as a means of fueling self obsession, it's better to make smarter decisions that still connect us to luxury without overextending our budget or ego. The 2020 Volkswagen Atlas Cross Sport is a high-quality SUV that the German brand designed to be bold, versatile, and highly-appealing to Maryland drivers near Baltimore and Washington DC. It is luxurious transportation that comes with a moderate price tag - perfect for everyday VW shoppers around the Laurel area.

The all-new VW Atlas Cross Sport is currently on sale at Fitzgerald Volkswagen Annapolis, which is under half an hour from Pasadena. You can find out more about this luxury, yet affordable SUV in our new Volkswagen inventory. A handful of highlights about this all-new SUV are its 21-inch aluminum-alloy wheels, next-generation Car-Net® system, Wi-Fi® capability, Traffic Jam Assist, and Dynamic Road Sign Display. Contact your Annapolis VW dealer today to take the all-new Atlas Cross Sport out for a drive in Annapolis, MD.

And don't forget to keep an eye out for the remaining two segments of the Excessive Where It Matters campaign with Paul Giamatti.

Categories: News, New Inventory